eTail Asia 2016 (past event)
01 - 03 March, 2016
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Main conference day 2
08:30 - 08:50 Registration, coffee & opportunity to view exhibition
08:50 - 09:00 Chair’s opening remarks
09:00 - 09:20 Keynote address: Creating a global e-commerce strategy – How has Mango successfully adapted to vastly different local markets?
- Interpreting the e-commerce industry in Asia: How can you successfully enter Asia’s fragmented markets?
- Web traffic: What steps have mango taken to increase traffic and conversion rates on your website?
- Cross- platform marketing: What should you expect from your platform providers when entering new regions?
- Expansion: How has Mango successfully entered new markets and where do they go from here?
Roger Graell
Online Sales DirectorMango
09:20 - 09:40 Case study: Creative segmentation and moving the customer through the digital funnel to drive omni-channel retail sales
- Facilitating strategic innovation and differentiating your digital road map at this critical point in the evolution of an e-commerce business
- Identifying key market opportunities and seizing market share back from competitors through digital transformation
- Embedding a ‘High tech, high touch’ ethos to drive profitable growth
- Focusing your digital vision to be revenue generating
Mat Medcalf
Senior Digital Marketing and Product Development SpecialistFormer Head of Digital, Target and Coles
09:40 - 10:20 All-star panel: Next-generation Omni-channel customer engagement strategies: How can you strengthen your brand experience?
Adapting to a reality in which customers expect around-the-clock availability and immediacy during their path to purchase
How can you work to leverage the strengths of all channels: mobile, store and digital - whilst ensuring seamless experiences across devices, screens and touch points?
Defining your objectives to ensure that your strategy is customer centric and highly profitable
How to use online tools to engage with shoppers and drive foot traffic into your offline stores
10:20 - 10:40 Keynote address: Winning in a mobile-first world: How to drive people through the path to purchase with personalized marketing at scale
Sandhya Devanathan
Group Head, Ecommerce, Travel, and Financial Services, Southeast Asia
10:40 - 11:20 Networking break and opportunity to view the exhibition
11:20 - 11:50 How Booktopia built a $100 million business from a $10 per day budget
11:50 - 12:10 Sponsor case study: How to use personalization & customer engagement to drive immediate revenue increase for your e-commerce site: A real life case study
12:10 - 12:30 Keynote address: How will a potential e-commerce bubble affect you and your business?
Can e-commerce in Asia continue to expand at its current rate or is growth unsustainable?
What initiatives can the industry take to reduce customer acquisition costs?
Turning revenue into profits: How can we combat increasing marketing costs?
How can we reduce the investment made into Google & Facebook while acquiring new customers?
12:30 - 12:50 Sponsor case study: Using data to grow your CRM, loyalty program and your market
12:50 - 13:30 All-star panel: How do you successfully and sustainably scale up your e-commerce business in Asia?
After the successful launch of your start up: What comes next?
Evaluating the different business models in the market
Understanding the life cycle of the internet company: What needs to be done in each stage of development?
Company structure: How can you successfully move from being a flexible start up to an organized entity?
Holding vs. folding: Evaluating exit venues & expansion opportunities
Saeed Gouda
Chief Executive OfficerDuriana
13:30 - 14:40 Networking lunch and opportunity to view the exhibition
Stream A: Driving Customer Retention
14:40 - 15:40 Panel discussion: How can you engage & re-engage your customers to build a long term relationship & loyalty?Laura Yeomans Former Country Manager ShopStyle.com.au
Speakers:
Simon Torring Head of Special Projects Sephora Digital
Wee Jonn Leow CEO Photobook Worldwide
Viola Tan Co-Founder and Director Love, Bontio
Karl Wirth CEO and Co-Founder Evergage
Roberto D‘Elia Director Switzerland & International Swiss Post
How can product personalization be implemented?
How can you tailor make the customers’ experience to support superior customer engagement?
How to recognize an individual’s shopping habits and tie the customer experience to a specific person
How to use predictive analytics to personalize the web experience
Country Clinics
14:40 - 15:40 Thailand: Asia’s booming market – How can e-commerce companies pave their way into a retail heavy market?Join the interactive country clinics to hearfrom an expert panel followed by in-depth roundtables on what the biggestonline trends are in each market
What are the top trends in the market and how can you adapt your e-commerce strategy to them?
How important is the first mover advantage in Thailand?
Marketplaces vs. single vertical players: Which strategy is more successful?
Social commerce: How can you tap into this promising trend in Thailand?
Drilldown Roundtables (Limited to only 10 people)
14:40 - 15:40 Roundtable 1: How can you bridge the gap between customer engagement and paid conversions?
Stream A: Driving Customer Retention
15:40 - 15:50 Case study: How to effectively sync, use, react and monetize your data for a better understanding of customer needs
Country Clinics
15:40 - 15:50 COUNTRY CLINICS continuedDrilldown Roundtables (Limited to only 10 people)
15:40 - 15:50 Roundtable 2: Are you investing in the right talent to drive innovation for an improved customer experience?Stream A: Driving Customer Retention
15:50 - 16:10 DRIVING CUSTOMER RETENTION continuedCountry Clinics
15:50 - 16:10 Philippines: Asia’s upcoming market – How can you overcome the inconsistencies in internet services to tap into the market with the fastest growing internet audience?What are the top trends in the market and how can you adapt your e-commerce strategy to them?
How can you acquire more merchants on your website?
Payments: How can you overcome the challenge of low credit card penetration in the Philippines?
What are the logistical and technical improvements needed to grow the e-commerce industry in the Philippines?
Drilldown Roundtables (Limited to only 10 people)
15:50 - 16:10 Roundtable 3: Are you investing in the right talent to drive innovation for an improved customer experience?Roundtable 3:
Are you investing in the right talent to drive innovation for an improved customer experience?
- How to attract the right talent with the right spirit, culture & experience
- What skill sets do you look for whilst recruiting?
- Cost of experienced talent vs. inexperienced fresh graduates: How can you balance between the two?
Betty Lam, Director, Vice President, E-Travel Retail, DFS Group
16:10 - 16:40 Interview: How do you evolve from using social media as just an engagement platform to a revenue generator?
How can you use social media to improve your product offering to the market?
How do you bridge social with your loyalty program?
How do you maintain the integrity of your brand on social media?
How do you manage the massive information inflow through social media channels?
Mat Medcalf
Senior Digital Marketing and Product Development SpecialistFormer Head of Digital, Target and Coles
Country Clinics
16:10 - 16:40 COUNTRY CLINICS continuedDrilldown Roundtables (Limited to only 10 people)
16:10 - 16:40 DRILLDOWN ROUNDTABLE continued16:40 - 17:00 Networking afternoon break
17:00 - 17:30 Asia’s half-trillion dollar e-commerce market – what changes will the market see in the next year?
To round off our 4th Annual eTail Asia we take a light-hearted look at how the Asian e-commerce space is progressing compared to our European and American counterparts. During this informal session we will grab a drink and relax while discussing how you think the e-commerce universe will evolve in Asia.
