eTail Asia 2016 (past event)

01 - 03 March, 2016

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Christopher Strauch, Founder and CEO at GlassesGroupGlobal
GlassesGroupGlobal Logo

Christopher Strauch


Founder and CEO
GlassesGroupGlobal

Check out the incredible speaker line-up to see who will be joining Christopher.

Download The Latest Agenda

Main conference day 1

Thursday, November 3rd, 2016


15:40 Malaysia: Asia’s untapped market - How can you tap into the increasingly online savvy population of Malaysia?

  • What are the top trends in the market and how can you adapt your e-commerce strategy to them?
  • Is the market ready for online retail or are traditional shopping malls still preferred?
  • Market education: What incentives can you give your customers to increase their trust in making purchases online?
  • How can you overcome the impact of implementing GST in Malaysia?
  • Logistics: How can you better use the existent infrastructure in Malaysia?
  • How viable is cross border trading in the long term?

Main conference day 2

Thursday, March 3rd, 2016


09:40 All-star panel: Next-generation Omni-channel customer engagement strategies: How can you strengthen your brand experience?

  • Adapting to a reality in which customers expect around-the-clock availability and immediacy during their path to purchase

  • How can you work to leverage the strengths of all channels: mobile, store and digital - whilst ensuring seamless experiences across devices, screens and touch points?

  • Defining your objectives to ensure that your strategy is customer centric and highly profitable

  • How to use online tools to engage with shoppers and drive foot traffic into your offline stores