eTail Asia 2016 (past event)
01 - 03 March, 2016
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Main conference day 1
08:00 - 08:45 Registration, coffee & opportunity to view exhibition
08:45 - 08:50 Conference opening remarks
Mitha Srinivasan, Conference Director, eTail Asia
08:50 - 09:00 Chair's opening remarks
09:00 - 09:20 Keynote Address: How can you crack the Indonesian Market?
09:20 - 09:40 Keynote address: How to engage & acquire the new digital native customer with content marketing
- How does the new digital customer source for information & make purchase decisions?
- What engagement initiatives can you take to consequently increase their trust in your website?
- How do you engage & reengage your customers to develop a long term relationship?
09:40 - 10:00 Sponsor case study: Unlocking new revenue streams for the e-commerce ecosystem: Opportunities for eTailers, Retailers, 3PLs , CPGs & online sellers
10:00 - 10:40 eTail Ambassadors All-star panel: The convergence of online & offline: Creating a marketing strategy that combines the best of both to enhance your customers’ experience
- Are retail and online fragmenting and going down two separate paths or are the two converging?
- How to use online tools to engage with shoppers and drive foot traffic into your offline stores
- How can you ensure that your offline customers are landing on your website?
- How can you successfully track an online consumer purchasing offline and vice versa?
- How can you successfully engage your customer through both offline and online channels?
10:40 - 11:20 Networking break and opportunity to view the exhibition
11:20 - 12:10 All-star panel: Moving away from discounts: How can you better re-engage your customers to increase customer loyalty in a crowded market place?
Khánh Hô Quang CEO Cungma
Pei Fen Loo Chief Marketing Officer Challenger Technologies
Rahul Asthana Regional Marketing Director Kimberly - Clark
Joel Leong Yong Siang Co-Founder ShopBack
Amit Dasgupta VP Brand for South East Asia and Pacific Adidas
Moderator:
Max-F. Scheichenost Founder & Managing Partner Alps Venture
Reaching the customer: How can you further than you have before?
How do I engage my customers beyond just clicking and buying?
How to increase transactions per customer vs. increasing customer database
What does your customer really want – Better service? Product range? Lower prices?
Amit Dasgupta
VP Brand for South East Asia and PacificAdidas
12:10 - 12:30 Sponsor case study: How can you reach and acquire quality users with solid marketing strategies?
12:30 - 12:50 Sponsor case study: Digital wallet enablement
12:50 - 13:30 All-star panel: How to personalise & reach your customers across multiple touch points to present a consistent brand image and increase turnover
Price Comparison Engines & Emailing : the biggest alternatives to Adwords for Qualified Traffic in E-Commerce and increase your turnover
Mastering the many different challenges around customer experience: strategy, understanding, design, measurement, governance and culture
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Aiding conversion by Identifying central characteristics of your brand and how you can develop these
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Creating a recognisable and inspiring voice that your customer understands and expects regardless of channel
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So what is the end goal: What would success truly look like?
13:30 - 14:40 Networking lunch and opportunity to view the exhibition
14:40 - 15:20 Panel Discussion: Improving customer experience on and off the website - How can you achieve higher customer satisfaction & retention?
Patrick Steinbrenner Regional Director Zalora
Quiyan Tian Co-Founder Art Loft Asia
Momchil Kyurkchiev CEO and Co-founder Leanplum
Sanjeev Sularia CEO and Co-Founder Intelligence Node
Pavel Rebrov Enterprise Solution Architect Twilio
Moderator:
James McWhinney Sales Director, APAC SLI Systems
Convenience: How can you create the most convenient experience for the customer?
Product selection: What products do you showcase and how do you personalize this for each customer?
What are the innovative shopping models in the market for an enjoyable end to end shopping experience for customers?
Pavel Rebrov
Enterprise Solution ArchitectTwilio
Stream B: Rolling Out The Perfect Mobile Strategy
14:40 - 15:20 Panel discussion: Getting your mobile strategy right – What initial steps must you take to ensure success?How do you progress from being a mobile marketing channel to a revenue generating channel?
What app modifications are needed for a more targeted mobile strategy?
How can you ensure that your mobile will provide your customer with a dynamic experience
How can you increase organic mobile app downloads?
Saeed Gouda
Chief Executive OfficerDuriana
Asian Country Clinics (60 minutes each) - Limited to 30 people only
14:40 - 15:20 Indonesia: Asia’s hottest market – How can your business enter a market with high infrastructural challenges & immense competition?Join the interactive country clinics to hear from an expert panel followed by in-depth roundtables on what the biggest online trends are in each market
What are the top trends in the market and how can you adapt your e-commerce strategy to them?
Population: How can you tap into the growing middle class of Indonesia?
Logistics: What are the challenges and how can you overcome them?
Talent: How to overcome the challenge of finding, recruiting and retaining the right talent
Regulation: Getting up to speed with the legal framework whilst expanding into the market
E-Commerce Case Study Revolution (60 minutes each) - Limited to 30 people only
14:40 - 15:20 Customer loyalty: The Infinite Purchase Path: How can you better engage with your customers beyond the final conversion?Tapping into customer referrals: How can you ensure your current customers are working for you?
How can you increase the number of purchases per customer in the long run?
How to create value at every customer touch point
Stream A: Creating Compelling Customer Experciences
15:20 - 15:40 CREATING COMPELLING CUSTOMER EXPERIENCES continuedStream B: Rolling Out The Perfect Mobile Strategy
15:20 - 15:40 Case study: Mobile penetration in the travel industry: How is travel.jp engaging its customers on mobile?
Asian Country Clinics
15:20 - 15:40 ASIAN COUNTRY CLINICS continuedE-Commerce Case Study Revolution
15:20 - 15:40 E-COMMERCE CASE STUDY REVOLUTION continuedStream A: Creating Compelling Customer Experciences
15:40 - 15:50 CREATING COMPELLING CUSTOMER EXPERIENCES continuedStream B: Excellence In Delivery & Cross Border Opportunities
15:40 - 15:50 Sponsor case study: How do marketplaces recruit sellers and providers globally with speed and scale: Solving the payment challenge
Asian Country Clinics (60 minutes each) - Limited to 30 people only
15:40 - 15:50 Malaysia: Asia’s untapped market - How can you tap into the increasingly online savvy population of Malaysia?- What are the top trends in the market and how can you adapt your e-commerce strategy to them?
- Is the market ready for online retail or are traditional shopping malls still preferred?
- Market education: What incentives can you give your customers to increase their trust in making purchases online?
- How can you overcome the impact of implementing GST in Malaysia?
- Logistics: How can you better use the existent infrastructure in Malaysia?
- How viable is cross border trading in the long term?
E-Commerce Case Study Revolution (Limited to 30 people only)
15:40 - 15:50 Last mile delivery: How to ensure that your customer is being delivered the right product at the right time- How to cost effectively create a pan-Asian delivery network for your business
- How can you execute an efficient end-to-end supply chain strategy from customer orders through to delivery and returns?
- Tailoring your last mile strategy to Asia: How must your supply chain evolve to keep your customers happy across throughout the continent?
Stream A: Creating Compelling Customer Experciences
15:50 - 16:00 Case study: Data journalism: The love child of big data and content marketingWhat is data journalism?
Realizing the importance of small data: How can small data help your business?
What are the drivers of content marketing? What is considered as good content marketing?
Stream B: Rolling Out The Perfect Mobile Strategy
15:50 - 16:00 ROLLING OUT THE PERFECT MOBILE STRATEGY continuedAsian Country Clinics (60 minutes each) - Limited to 30 people only
15:50 - 16:00 ASIAN COUNTRY CLINICS continuedAsian Country Clinics (60 minutes each) - Limited to 30 people only
15:50 - 16:00 E-COMMERCE CASE STUDY REVOLUTION continuedStream A: Creating Compelling Customer Experciences
16:00 - 16:20 CREATING COMPELLING CUSTOMER EXPERIENCES continuedStream B: Excellence In Delivery & Cross Border Opportunities
16:00 - 16:20 Panel Discussion: Investing in end to end logistics: How can you enhance your customers' experience?
Asian Country Clinics
16:00 - 16:20 ASIAN COUNTRY CLINICS continuedE-Commerce Case Study Revolution
16:00 - 16:20 E-COMMERCE CASE STUDY REVOLUTION continuedStream A: Creating Compelling Customer Experciences
16:20 - 16:40 Sponsor case study: Using artificial intelligence to make cross screen easy
Stream B: Excellence In Delivery & Cross Border Opportunities
16:20 - 16:40 EXCELLENCE IN DELIVERY & CROSS BORDER OPPORTUNITIES continuedAsian Country Clinics
16:20 - 16:40 ASIAN COUNTRY CLINICS continuedE-Commerce Case Study Revolution
16:20 - 16:40 E-COMMERCE CASE STUDY REVOLUTION continued16:40 - 17:10 Networking afternoon break
Stream A: Creating Compelling Customer Experciences
17:10 - 17:30 Asia's online luxury: A sneak peek into the future
Country Clinics (60 minutes each)
17:10 - 17:30 India: Asia’s most accelerated growth market – Evaluating the long term profitability of a market with over 150 million active internet usersWhat are the top trends in the market and how can you adapt your e-commerce strategy to them?
Digital India program: What infrastructural improvements will the market enjoy in the next 5 years?
Hyperlocal: How is the O2O model developing in India?
Mobile: How are customers leveraging digital services on the mobile?
Innovative payment gateways: Are they attracting new customers?
The Creative Boardroom
17:10 - 17:30 Boardroom for retailers only (invite only)Back due to popular demand, eTail Asia 2016 will once again host the retailers-only roundtable. Join 20 of your peers to discuss what your biggest challenges are and how can you best overcome them.
