Mat Medcalf

Senior Digital Marketing and Product Development Specialist
Former Head of Digital, Target and Coles

As Head of Digital Marketing for Target my role is to lead the strategy and delivery of all Digital Marketing activity for both target.com.au and physical stores (300+). Areas of focus and responsibility include Performance based marketing (SEM, Affiliates and digital media), Mobile and App (acquisition and retention), Social Media strategy across all platforms, Supplier funding and revenue opportunities via owned channels, Digital Advertising, Digital Innovation and Content development and distribution. With Target's objective of being the #1 connected Retailer in the Asia Pacific, Digital Marketing plays an integral role in achieving this goal in line with the turnaround of the entire business.

Check out the incredible speaker line-up to see who will be joining Mat.

Download The Latest Agenda

Main conference day 2

Thursday, March 3rd, 2016

09:20 Case study: Creative segmentation and moving the customer through the digital funnel to drive omni-channel retail sales

Facilitating strategic innovation and differentiating your digital road map at this critical point in the evolution of an e-commerce business
Identifying key market opportunities and seizing market share back from competitors through digital transformation
Embedding a ‘High tech, high touch’ ethos to drive profitable growth
Focusing your digital vision to be revenue generating

16:10 Interview: How do you evolve from using social media as just an engagement platform to a revenue generator?

How can you use social media to improve your product offering to the market?
How do you bridge social with your loyalty program?
How do you maintain the integrity of your brand on social media?
How do you manage the massive information inflow through social media channels?