Pawoot Pongvitayapan

Founder & Managing Director
Tarad.com

As the CEO of Tarad, Pawoot is responsible for managing Thailand’s largest “B2C” e-marketplace with over 101,000 merchants. Since Tarad joined Rakuten Inc. (the biggest eCommerce company in Japan) in 2009, Pawoot is spending more of his time driving the eCommerce ventures in Thailand and advocating the progress of the industry. As the President of the Thailand eCommerce association, he will be sharing his domestic knowledge of Thailand as well as discussing the implications of the industry currently in an e-commerce bubble.

Check out the incredible speaker line-up to see who will be joining Pawoot.

Download The Latest Agenda

Main conference day 2

Thursday, March 3rd, 2016

12:10 Keynote address: How will a potential e-commerce bubble affect you and your business?

Can e-commerce in Asia continue to expand at its current rate or is growth unsustainable?
What initiatives can the industry take to reduce customer acquisition costs?
Turning revenue into profits: How can we combat increasing marketing costs?
How can we reduce the investment made into Google & Facebook while acquiring new customers?

14:40 Thailand: Asia’s booming market – How can e-commerce companies pave their way into a retail heavy market?

Join the interactive country clinics to hearfrom an expert panel followed by in-depth roundtables on what the biggestonline trends are in each market

What are the top trends in the market and how can you adapt your e-commerce strategy to them?
How important is the first mover advantage in Thailand?
Marketplaces vs. single vertical players: Which strategy is more successful?
Social commerce: How can you tap into this promising trend in Thailand?

17:00 Asia’s half-trillion dollar e-commerce market – what changes will the market see in the next year?

To round off our 4th Annual eTail Asia we take a light-hearted look at how the Asian e-commerce space is progressing compared to our European and American counterparts. During this informal session we will grab a drink and relax while discussing how you think the e-commerce universe will evolve in Asia.