Christina Lim

Director
NTUC Fairprice

Christina drives the branding and marketing strategies for the various retail banners under the Fairprice umbrella. She has successfully spearheaded and revamped the conventional retail marketing model dominated by tactical promotion with robust go-to-customer strategy, to trans-media customer engagement and deployment of new media and technology Christina has transformed a home-grown grocery retail brand into a progressive name that has become a leader in its industry – as evident in various award-winning, multi-channel marketing initiatives.

Check out the incredible speaker line-up to see who will be joining Christina.

Download The Latest Agenda

Main conference day 2

Thursday, March 3rd, 2016

09:40 All-star panel: Next-generation Omni-channel customer engagement strategies: How can you strengthen your brand experience?

Adapting to a reality in which customers expect around-the-clock availability and immediacy during their path to purchase
How can you work to leverage the strengths of all channels: mobile, store and digital - whilst ensuring seamless experiences across devices, screens and touch points?
Defining your objectives to ensure that your strategy is customer centric and highly profitable
How to use online tools to engage with shoppers and drive foot traffic into your offline stores