Greg Smith

Digital Disruption Advisor
Inside Retail

Greg was appointed CMO in 2012 to develop the Co-op's multi-channel marketing and digital strategy and build its e-commerce and membership value proposition. Since then he has helped to break new ground and transform the Co-op into a modern omni-channel retailer, spearheading its repositioning and rebranding and shaping it to become a customer-centric retailer. He will be sharing this amazing transformation journey of how a university bookshop has grown to become an omni-channel retailer.

Check out the incredible speaker line-up to see who will be joining Greg.

Download The Latest Agenda

Main conference day 2

Thursday, March 3rd, 2016

09:40 All-star panel: Next-generation Omni-channel customer engagement strategies: How can you strengthen your brand experience?

Adapting to a reality in which customers expect around-the-clock availability and immediacy during their path to purchase
How can you work to leverage the strengths of all channels: mobile, store and digital - whilst ensuring seamless experiences across devices, screens and touch points?
Defining your objectives to ensure that your strategy is customer centric and highly profitable
How to use online tools to engage with shoppers and drive foot traffic into your offline stores