Betty Lam

Vice President
DFS Group

Betty is a seasoned professional in e-commerce and digital marketing for brick-and-mortar businesses in Hong Kong, China and Asia Pacific region. Currently, she is the Vice President, E-Travel Retail for DFS Group and has hands-on solid experience in building and managing online businesses and their marketing strategies and implementations, both large and small scale. Prior to the DFS Group, Betty was in senior positions at various leading global and regional retailers, including Fossil Group, Walmart China and Sasa.com, starting up and developing their e-commerce business.

Check out the incredible speaker line-up to see who will be joining Betty.

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Main conference day 2

Thursday, March 3rd, 2016

15:50 Roundtable 3: Are you investing in the right talent to drive innovation for an improved customer experience?

Roundtable 3:

Are you investing in the right talent to drive innovation for an improved customer experience?

How to attract the right talent with the right spirit, culture & experience
What skill sets do you look for whilst recruiting?
Cost of experienced talent vs. inexperienced fresh graduates: How can you balance between the two?

Betty Lam, Director, Vice President, E-Travel Retail, DFS Group

17:00 Asia’s half-trillion dollar e-commerce market – what changes will the market see in the next year?

To round off our 4th Annual eTail Asia we take a light-hearted look at how the Asian e-commerce space is progressing compared to our European and American counterparts. During this informal session we will grab a drink and relax while discussing how you think the e-commerce universe will evolve in Asia.