eTail Asia 2016 (past event)
01 - 03 March, 2016
Array
Focus day: Technology Evaluation & Benchmarking Day
08:30 - 08:55 Registration & coffee
08:55 - 09:00 Conference opening remarks
Mitha Srinivasan, Conference Director, eTail Asia
09:00 - 09:10 Chair's opening remarks
09:10 - 09:30 Opening keynote address: Breaking down the challenges of running a business that is ‘multi-country’: How can you successfully expand across the region by using the right technology?
- Successful cross border expansion: What are the steps to be taken?
- How to overcome the challenges of different languages, regulations, consumer behavior and payment methods
- Partnerships: Identifying and partnering with local entities to achieve maximum market reach
09:30 - 09:50 Case study: Improving the customer's journey in the new world of mobile and travel
09:50 - 10:35 Drill-Down Roundtables
Retailer Roundtable 1:
Developing a personalization center of excellence: Practical tips for all retailers
Moderator: Ori Lavie, SVP, Product Sales, Dynamic Yield Retailer
Roundtable 2:
The Triangle of Success – How can you efficiently run a cross border ecommerce business?
Moderators: Jeannie Lim, e-commerce cross border payments and fraud consultant, Asia, Worldpay
Stuart Thornton, Vice President, Business Development , APAC, Worldpay
Retailer Roundtable 3:
Driving retail growth in the era of democratization of retail
Moderator: James Johnson, Director Customer Success & Retail Practice, Demandware Asiapac
Retailer roundtable 4:
Determining your technology wish list: What are your key criteria whilst selecting your technology partner?
Moderator: Roger Graell, Online Sales Director, Mango
Roger Graell
Online Sales DirectorMango
10:35 - 11:15 Morning Networking Break
11:15 - 11:35 Capitalizing on partnerships: How can you effectively collaborate with partners to gain a competitive edge in a crowded online space?
11:35 - 12:20 Drill-Down Roundtables
Retailer Roundtable 1:
Developing a personalization center of excellence: Practical tips for all retailers
Moderator: Ori Lavie, SVP, Product Sales, Dynamic Yield Retailer
Roundtable 2:
The Triangle of Success – How can you efficiently run a cross border ecommerce business?
Moderators: Jeannie Lim, e-commerce cross border payments and fraud consultant, Asia, Worldpay
Stuart Thornton, Vice President, Business Development , APAC, Worldpay
Retailer Roundtable 3:
Driving retail growth in the era of democratization of retail
Moderator: James Johnson, Director Customer Success & Retail Practice, Demandware Asiapac
Retailer roundtable 4:
Determining your technology wish list: What are your key criteria whilst selecting your technology partner?
Moderator: Roger Graell, Online Sales Director, Mango
Roger Graell
Online Sales DirectorMango
12:20 - 13:05 Drill-Down Roundtables
Retailer Roundtable 1:
Developing a personalization center of excellence: Practical tips for all retailers
Moderator: Ori Lavie, SVP, Product Sales, Dynamic Yield Retailer
Roundtable 2:
The Triangle of Success – How can you efficiently run a cross border ecommerce business?
Moderators: Jeannie Lim, e-commerce cross border payments and fraud consultant, Asia, Worldpay
Stuart Thornton, Vice President, Business Development , APAC, Worldpay
Retailer Roundtable 3:
Driving retail growth in the era of democratization of retail
Moderator: James Johnson, Director Customer Success & Retail Practice, Demandware Asiapac
Retailer roundtable 4:
Determining your technology wish list: What are your key criteria whilst selecting your technology partner?
Moderator: Roger Graell, Online Sales Director, Mango
Roger Graell
Online Sales DirectorMango
13:05 - 14:05 Networking Lunch
14:05 - 14:25 Case study: The growth of online marketplaces for services: How is Vakilsearch improving customer loyalty through an effective CRM strategy?
How can you effectively filter your customers by investing in the right CRM system?
How can you better manage & analyze customer interactions and data throughout the customer lifecycle to increase customer retention?
Building a long term relationship with your customer: How can you better acquire, store and sort customer information?
14:25 - 14:45 Case study: The key to powerful creative campaigns: How can you effectively reach the hyper-digital, super-busy consumer?
- How can you not only engage your customers but also build the overall brand equity?
- How to build a holistic and integrated plan based on powerful and relevant consumer insights
- How to execute your marketing plan across traditional and digital touch points to build a powerful and enduring brand
Paddy Rangappa
Marketing Consultant & Trainer; ex-Vice President – Brand Development atMcDonald's Corporation
14:45 - 15:30 Drill-Down Roundtables
Retailer Roundtable 1:
Developing a personalization center of excellence: Practical tips for all retailers
Moderator: Ori Lavie, SVP, Product Sales, Dynamic Yield Retailer
Roundtable 2:
The Triangle of Success – How can you efficiently run a cross border ecommerce business?
Moderators: Jeannie Lim, e-commerce cross border payments and fraud consultant, Asia, Worldpay
Stuart Thornton, Vice President, Business Development , APAC, Worldpay
Retailer Roundtable 3:
Driving retail growth in the era of democratization of retail
Moderator: James Johnson, Director Customer Success & Retail Practice, Demandware Asiapac
Retailer roundtable 4:
Determining your technology wish list: What are your key criteria whilst selecting your technology partner?
Moderator: Roger Graell, Online Sales Director, Mango
Roger Graell
Online Sales DirectorMango
15:30 - 16:00 Networking afternoon break
16:00 - 16:20 Case study: How is roKKi connecting and entertaining passengers of Air Asia, the world’s largest low-cost airline?
Connecting low-cost connectivity & e-commerce: What strategies is AirAsia implementing?
How has AirAsia created an on air, in flight marketplace for higher customer satisfaction?
Who is AirAsia partnering with to enhance its customer’s experience?
16:20 - 16:40 Closing keynote case study: Unlocking international expansion: How has Norbreeze Group successfully expanded in an increasingly competitive world?
- How did Norbreeze expand into Ecommerce?
- COCOMI (www.cocomi.com) was launched in 9 countries within 1 year, how did you manage?
- Successes and failures so far?
- What's in the pipeline?
