eTail Asia 2016 (past event)

01 - 03 March, 2016

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Sophia Buxton, Regional Head of Marketing at Groupon
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Sophia Buxton


Regional Head of Marketing
Groupon

Check out the incredible speaker line-up to see who will be joining Sophia.

Download The Latest Agenda

Main conference day 1

Thursday, November 3rd, 2016


12:50 All-star panel: How to personalise & reach your customers across multiple touch points to present a consistent brand image and increase turnover

  • Price Comparison Engines & Emailing : the biggest alternatives to Adwords for Qualified Traffic in E-Commerce and increase your turnover

  • Mastering the many different challenges around customer experience: strategy, understanding, design, measurement, governance and culture

  • Aiding conversion by Identifying central characteristics of your brand and how you can develop these

  • Creating a recognisable and inspiring voice that your customer understands and expects regardless of channel

  • So what is the end goal: What would success truly look like?