Sophia Buxton

Regional Head of Marketing
Groupon

Sophia is a seasoned marketing professional with extensive experience in all aspects of marketing including Affiliate marketing, Search marketing, Media buying, Social media, Email marketing, Mobile marketing, Branding, Product marketing, Data analytics and CRM. Solid track record of success in generating strong ROI via various marketing channels throughout APAC. Direct experience in leading integrated marketing strategy for high growth global brands, e-commerce and consumer products for different industries including Media, Gaming, Retail, F&B, FMCG and Travel.

Check out the incredible speaker line-up to see who will be joining Sophia.

Download The Latest Agenda

Main conference day 1

Thursday, November 3rd, 2016

12:50 All-star panel: How to personalise & reach your customers across multiple touch points to present a consistent brand image and increase turnover

Price Comparison Engines & Emailing : the biggest alternatives to Adwords for Qualified Traffic in E-Commerce and increase your turnover

Mastering the many different challenges around customer experience: strategy, understanding, design, measurement, governance and culture

Aiding conversion by Identifying central characteristics of your brand and how you can develop these

Creating a recognisable and inspiring voice that your customer understands and expects regardless of channel

So what is the end goal: What would success truly look like?