Sith Joe Sicoravit

General Manager
Central Group of Companies

Joe is an experienced strategy and execution professional, going online from brick & mortar world. After his MBA at London Business School, Joe joined Central Group, the largest retail conglomerate in Thailand with over 4,400 physical locations and US$7.5 billion annual revenues. Currently, he is GM- Strategy & Development for Central Online, the budding online unit of Central Group. He will be joining the panel discussion on creating a marketing strategy that combines the best of the online and offline world.

Check out the incredible speaker line-up to see who will be joining Sith Joe.

Download The Latest Agenda

Main conference day 1

Thursday, November 3rd, 2016

10:00 eTail Ambassadors All-star panel: The convergence of online & offline: Creating a marketing strategy that combines the best of both to enhance your customers’ experience

Are retail and online fragmenting and going down two separate paths or are the two converging?

How to use online tools to engage with shoppers and drive foot traffic into your offline stores

How can you ensure that your offline customers are landing on your website?

How can you successfully track an online consumer purchasing offline and vice versa?

How can you successfully engage your customer through both offline and online channels?