Paddy Rangappa

Marketing Consultant & Trainer; ex-Vice President – Brand Development at
McDonald's Corporation

Paddy is a senior marketing consultant on strategy, branding, go-to-market plans, and training. With 26+ years’ experience across marketing disciplines, he was previously the regional VP of FMCG (Procter & Gamble) and retail (McDonald's) companies in India, Indonesia, Singapore and the Asia Pacific Middle East region. His major strengths are in strategy, marketing, branding and building marketing capability & developing people. He is also the author of Been There Bungled That (Random House) and a columnist at The Hindu, a leading Indian newspaper.

Check out the incredible speaker line-up to see who will be joining Paddy.

Download The Latest Agenda

Focus day: Technology Evaluation & Benchmarking Day

Monday, October 3rd, 2016

14:25 Case study: The key to powerful creative campaigns: How can you effectively reach the hyper-digital, super-busy consumer?

How can you not only engage your customers but also build the overall brand equity?

How to build a holistic and integrated plan based on powerful and relevant consumer insights

How to execute your marketing plan across traditional and digital touch points to build a powerful and enduring brand